OUR BRAND ESSENCE, VALUE PROPOSITIONS AND THEIR MEANING
Our brand and its brand identity is what makes Hanwha Q CELLS unmistakable and visible in the face of a fierce global competition and helps us to keep it that way. Our brand is thus more than just a logo. It is a promise to both our employees and customers and it expresses what Hanwha Q CELLS stands for, thereby reassuring them and reinforcing their trust on a continual basis.
Our Brand values
Global brand positioning model
- BRAND ESSENCE
- "We are a vertically integrated and fully bankable solar solution provider with a global footprint and market access.
We strive to leading the world´s solar industry with our cutting edge technology and superior product quality. We are a future-proof, passionate and trusted partner to our investors, installers and end consumers."
Value proposition 1
Industry leading technology and superior quality:
"We are setting the standards in the solar industry by being the technology and quality leader that meets even the highest customer expectations. We provide the best cell technology and highest yields, and we are constantly in search of new innovations."
Value proposition 2
Trusted and passionate PV partner:
"We are the trusted PV partner our customers worldwide can relty on. We are passionate about what we do and we are always willing and able to serve our customers´ needs at any time."
Value proposition 3
Vertically integrated solar solution provider with a global footprint:
"We are a vertically integrated solar solution provider and have the power of a global company operating as one. We have a global footprint, allowing us worldwide market access. We are the one-stop shop for PV solutions of any scale."
Value proposition 4
Future-proof and fully bankable:
"We are fully bankable and have a Tier 1 Bloomberg rating thanks to our affiliation with Hanwha Group. Being truly committed to solar energy, our huge production capacity and our international production facilities ensure an optimum and future-proof setup of our business."